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Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/1285
Title: TIC, orientación al mercado e innovación de producto : un análisis empírico para la empresa catalana
Authors: Jiménez Zarco, Ana Isabel
Torrent i Sellens, Joan
Other: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Interdisciplinary research into ICT. I2TIC
Issue Date: Sep-2008
Publisher: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Type: Research paper
Series/Report no.: Working paper series
WP08-002
Abstract: The aim of this paper is to explore whether a proactive market orientation helps or hinders development of new products. Specifically, it aims to establish whether the factors that lead to and from this orientation contribute, to a greater or lesser extent, to discriminating between companies that innovate in terms of their products. The research, on a representative sample of 2,038 Catalan companies (developing their activities in Catalonia and organised by sector and size) from 2003, allowed for the testing of the initial hypotheses and the establishing of the relationship that exists between the factors analysed in the study.Two main results emerge from the analysis: firstly, that the philosophical principles that determine a proactive market orientation, and the strategic implications that this involves, greatly strengthen development of new products by companies; and secondly, that the sector to which a given company belongs determines the strength of each of the reinforcing factors.
Language: Spanish
URI: http://hdl.handle.net/10609/1285
Appears in Collections:Research papers


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