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Title: Marketing digital y el profesional sanitario del siglo XXI
Author: Dschoutezo Gordo, Sara
Keywords: health marketing, e-health, digital marketing.
Issue Date: 24-Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Published in: Sara Dschoutezo;
Abstract: Digitalization comes with a change in the communication paradigm in the healthcare system and patient interaction. Health marketing is positioned as an alternative to give responses to these new demands. In this master's thesis, the main characteristics of marketing applied to the health sector are analyzed as much as its usefulness. Likewise, it exposes an investigation directed to the Spanish health professional to know more about the use of primary digital marketing tools. As well as observe what impact these have on the daily practice of the health professional.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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