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http://hdl.handle.net/10609/129847
Title: Análisis de los estados financieros de José Padilla Francés, S.L. Empresa nacional - Empresa local
Author: Sánchez de León, Rubén Ayose
Tutor: Manrique Pérez, Maria Francisca
Keywords: economic and financial analysis
food distribution
SWOT analysis
CAME analysis
Padilla Supermercados
Issue Date: 3-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The main focus of this project is to study the economic and financial situation of the company José Padilla Francés, S.L, analyzing its annual reports during the period 2011 - 2018, studying, not only the current situation of the economic sector which the company interacts, but also how it has been developed in the last years, allowing us to position the company in it by comparing it with its main competitors. José Padilla Francés, S.L. is a supermarket chain which interacts on the island of Fuerteventura, commercialising exclusively on the island the brand SPAR. The company was in a privileged situation basically by having only one competitor, the company Dinosol, S.L., but from 2011, big important supermarket chains, such as Mercadona or Lidl, which are present in every part of Spain arrived in Fuerteventura. Therefore this degree final project tries to figure out how the arrival of these companies have affected the capacity of Padilla supermarkets to create profit and to answer the following question; Is a local company, such as José Padilla Francés, S.L., able to compete with the leader company in Spain Mercadona or the leader company in The Canary Islands Dinosol? The work concludes, firstly, identifying the strengths, weaknesses, opportunities and threats with a SWOT analysis and secondly, suggesting the company a course of action and strategies to approach its goals developed with the CAME analysis and considering two different economic scenarios, one optimistic and another one more pessimistic.
Language: Spanish
URI: http://hdl.handle.net/10609/129847
Appears in Collections:Bachelor thesis, research projects, etc.

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