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http://hdl.handle.net/10609/129888
Title: NIKE, Inc. Com arribar a ser una companyia de 50 bilions de dòlars
Author: Bravo Lozano, Diego
Tutor: Creixans Tenas, Judit
Keywords: economic and financial analysis
international trade
sports
leadership
challenges
Issue Date: 20-Dec-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: At this economic-financial paper, business and market leadership of Nike, Inc. is studied. Nike Inc., is a US multinational corporation dedicated to development, design, manufacture and trading of clothing, footwear, equipment and sports services. The period of the fiscal years 2015 - 2019, from June 1st 2014 to May 31st 2019 is analysed, through the company's annuals accounts together with the macroeconomic and industry environment, to be confronted towards the vision when Nike's CEO Mark Parker, announced in 2015 the company's plans to cross $50 billion dollar figure. Fact is, Nike, Inc., continues showing a solid trend for its sales growth, but competition is increasing into an aggressive manner, especially in different product lines such as Basketball, where Under Armour is strengthening its business across the United States, and the resurfacing of another historical sports brands like Adidas, Puma and Asics. That's why Nike, Inc., had to be restructured during 2.018 in order to adapt its business structure to the market, environment and competition. Thus, the company focused on six business categories: Running, Basketball, Jordan, Soccer, Training and Sportswear, while continuing speeding to market other products such as Tennis, American Football, Baseball and betting more than ever for e-commerce. In an emerging economic downturn, especially aggravated by the commercial war against the United States and China, Nike Inc., struggles to maintain the hegemony of the market, notwithstanding the turmoil of international trade, trying -at the same time- to strengthen the threats that attack its leadership worldwide.
Language: Catalan
URI: http://hdl.handle.net/10609/129888
Appears in Collections:Bachelor thesis, research projects, etc.

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