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http://hdl.handle.net/10609/129889
Title: Anàlisi economicofinancera de Vodafone España, SAU. i la seva situació respecte a la competència
Author: Codina Sala, Gemma
Tutor: Creixans Tenas, Judit
Keywords: Vodafone España S.A.U.
economic and financial analysis
competition
mobile telephony sector
market
SWOT analysis
CAME analysis
annual accounts
virtual operators
Issue Date: 4-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This final document is an economic-financial analysis of the company Vodafone España, SAU and its direct competition in the mobile telephony sector in the last five years which intends to present a loyal image of both the company and the sector in which it operates. Firstly, the company Vodafone España, SAU was analysed with a summary of the history of Vodafone and its beginnings, followed by an analysis of its annual accounts over the last five years which shows how it has evolved over the years. Secondly, there is a summary of the history of the mobile telephony sector, especially focused on our country, and an introduction of how the sector has evolved from the present to the past. Furthermore, the annual accounts of its main competitors have also been analysed and a comparison has been made with the annual accounts and the main ratios of Vodafone, so that we can see Vodafone's performance with respect to the rest of the sector in the last five years. With all this information and study, a SWOT analysis of Vodafone Spain SAU and a CAME analysis have been carried out, in order to make a recommendation for the future. Finally, as main conclusions, it should be noted that both the economic crisis and the entry of virtual operators into the market meant and important price decrease in the sector and that, consequently, large operators had to reinvent themselves to avoid losing market share, with second brands or new products.
Language: Catalan
URI: http://hdl.handle.net/10609/129889
Appears in Collections:Bachelor thesis, research projects, etc.

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