Please use this identifier to cite or link to this item:
Title: Pla estratègic d'Issislen Laboratori (2020-2022)
Author: Bas Parera, Gerard del
Tutor: Insa Pascual, Rosaura
Keywords: Issislen
strategic plan
business plan
economic and financial analysis
natural product
general management
Issue Date: 29-Dec-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In this undergraduate thesis, a strategic plan of an existing company will be developed. This document pretends to offer a number of proposals that help to grow after analyzing the current business situation thoroughly. Readers should expect to find various sections that will allow to understand the current operation of the organization, from the model and the business opportunity, through the economic and financial analysis as well as the study of general and specific environment. All this concludes in a number of actions, some of which have already been put into effect on the date of publication of this document, which will help to increase the sales of the company. At the same time, this document will serve as a guide to allow the transition from the current management to the new generation that will be at the forefront of the company. Laboratori Issislen is a small family business, with more than 20 years of history devoted, mainly, to the commercialization of a hydrogel to face muscular and rheumatic problems, manufactured 100% with natural products, providing high effectiveness without medical contraindication.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

Files in This Item:
File Description SizeFormat 
gdelbasTFG1219memòria.pdfMemòria del TFG1.56 MBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons