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http://hdl.handle.net/10609/130107
Title: OSVA Estilistes
Author: Hernández García, Vanesa
Tutor: Gual Picazo, Xavier
Keywords: business plan
hair salon
barber shop
aesthetics
beauty salon
stylists
economic and financial analysis
Sabadell
Can Gambús
wigs
alopecia
business plan
Issue Date: 2-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The objective of the present project is to create a practical business plan for OSVA Estilistes, a new and modern beauty salon in Sabadell (Barcelona). Its analysis will give an insight whether a new type of hairdressing & aesthetic salon would function in this city. Despite it is not a new business idea, there is a new business opportunity because of the growth of new neighborhoods in Sabadell. OSVA Estilistes is a future beauty salon in the district of Can Gambús-Sabadell. Its objective is to offer a complete line of hairdressing and aesthetic services to the residents of a booming neighborhood. One of the objectives of the plan is to present an in-depth picture of the environment where the lack of direct competition is evident. This business project dedicated to the personal image will let customers take advantage of the latest trends in the sector. The specialty of the beauty salon will be hair care using high-quality products, with a full range of services. The salon will also offer cosmetic treatments, such as makeup application, manicures, pedicures, facials, special treatments for eyebrows and eyelashes, as well as relaxing massages. Another essential service, which is in line with the latest trends for men, is beard grooming. The professional stylist who specializes in men's hair design also has to be a specialist in beard grooming. Another element differentiating this salon from the competition is a special service for clients with alopecia, whether it is caused by an oncological treatment or by other reasons. Sadly, everyone knows cancer survivors or someone who is suffering from cancer, strong people who hope to win the battle. In order to help them maintain a good image and improve their self esteem while facing hair loss, a specialized hairdressing and aesthetic service will be offered. This service will be carried out in the aesthetic cabin, creating a more intimate atmosphere in such a delicate moment. There will be a demonstration of wigs and accessories necessary for correct application. OSVA Estilistes will be a place where customers can enjoy a relaxed and pleasant atmosphere, with attractive interior décor and attention to detail, which will set it apart from the typical and traditional hair salon. This business plan aims to show the viability of the company by including an analysis of the following sections: analysis of the environment, the Canvas business model, the marketing plan, the resources and operations plan, and the financial plan. An in-depth reading of this business plan will demonstrate that sometimes a business idea does not need to be too innovative as long as it is realistic, precise, and obviously feasible.
Language: Catalan
URI: http://hdl.handle.net/10609/130107
Appears in Collections:Bachelor thesis, research projects, etc.

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vhgTFG0619memòria.pdfMemòria del TFG861.5 kBAdobe PDFView/Open
vhgTFG0619annexos.pdfAnnexos del TFG1.59 MBAdobe PDFView/Open

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