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http://hdl.handle.net/10609/130487
Title: | Lucentum Viajes: agencia accesible |
Author: | Ladrero Martín, Luis Carlos |
Tutor: | Margarit Borràs, Elisabeth |
Abstract: | Lucentum Viajes is a travel agency located in Alicante. It offers different itineraries, routes and other services to people affected by reduced mobility or handicap. This company introduces a new business model by offering some added-value services which are 100% accessible. This project came to life thanks to the creators' motivation and the need to provide solutions to people who want to experience an illimitable tourism. Therefore, this Final Degree Project aims to solve some questions concerning the suitability of current economic situations in order to drive such an important initiative, including the training and experience of the enterprising team or any other resource or investment needed. Lucentum Viajes aims to work on a market niche of the tourist industry where demand is not covered. This is the reason why the Business Plan shown in this document has been developed. More specifically, this plan includes the following aspects: environment, business model, resources and deals, marketing and finances. |
Keywords: | business plan accesible tourism market niche services travel agents people with disabilities |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 31-May-2018 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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ladreroTFG0518memoria.pdf | Memoria del TFG | 581,93 kB | Adobe PDF | View/Open |
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