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Title: Creació i implementació de una empresa d'esdeveniments urbans a Barcelona
Author: Martín Borda, David
Tutor: Anglí Sallarés, Joan
Keywords: business plan
sightseeing tours
Issue Date: Jun-2015
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This initiative aims to make a business alternative tourist routes to Barcelona, with the aim of not only the user learn and discover the city, but also to interact with it. Entrepreneurship plans to offer the user the opportunity to know the city in a different way, through a series of clues that will be making the participant interact with the cultural / historical and human element of Barcelona city. All this, without any decision or minimum conditions, being fully adaptable to the needs and objectives of each user / group at all times, also this routes will be fully flexible. There is a volume of audience of tourists, who are already tired of the cities met in the same way and want new experiences, new added value at reasonable prices, some routes that suit their days of stay and are fully self-service. Through the personal opinion of my surroundings, I started looking for different opinions passengers forums pioneers in Europe and I found that, like me, there is a deficit of tourism services to meet and interact with the city in a fun and independent. With this work, a business plan in order to actually implement this proposal, scheduled to begin in late summer, thus responding to this market niche detected. Should also be mentioned that due to the flexibility, this enterprise can grow and expand services to other European cities.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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