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Title: Playing cat and mouse : consumer empowerment and marketing interaction on the net
Authors: Rodríguez Ardura, Inma
Martínez, F. José
Other: Observatory of the New Economy. ONE
Issue Date: 2008
Type: Article
Citation: RODRÍGUEZ, I.; MARTÍNEZ, F.J. (2008). "Playing cat and mouse: consumer empowerment and marketing interaction on the net". International Journal of Business Environment. Vol. 2 (2), p. 201-214. ISSN: 1740-0589.
Description: Peer-reviewed
Appears in Collections:Articles

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