Please use this identifier to cite or link to this item:

http://hdl.handle.net/10609/13461
Title: Cupones online : ¿son efectivas las promociones online en sitios de compras colectivas?
Author: Ramírez Lázaro, Karen
Director: Gorjup, Tatiana
Others: Universitat Oberta de Catalunya
Keywords: màrketing online;marketing online;marketing online
Issue Date: 31-Jan-2012
Publisher: Universitat Oberta de Catalunya
Abstract: This study is intended as a first approach to the consumer experience in collective purchasing processes and aims to provide a series of ideas for advertising companies to maximize benefits of marketing strategies.
Language: Spanish
URI: http://hdl.handle.net/10609/13461
Appears in Collections:Bachelor thesis, research projects, etc.

Share:
Export:
Files in This Item:
File Description SizeFormat 
kramirez_TFM_0112.pdfTFM Máster SIC Cupones Online: ¿Son efectivas las promociones online en sitios de compras colectivas?1.48 MBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons