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Title: Cupones online : ¿son efectivas las promociones online en sitios de compras colectivas?
Author: Ramírez Lázaro, Karen
Director: Gorjup, Tatiana
Others: Universitat Oberta de Catalunya
Keywords: marketing online
Issue Date: 31-Jan-2012
Publisher: Universitat Oberta de Catalunya
Abstract: This study is intended as a first approach to the consumer experience in collective purchasing processes and aims to provide a series of ideas for advertising companies to maximize benefits of marketing strategies.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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