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Title: Who wants to be creative? A qualitative study of the imaginaries and expectations of university students regarding creativity and the creative profession.
Author: Creus, Amalia
Massaguer, Lluc
Sánchez-Navarro, Jordi
Keywords: Higher education
professional imaginaries
creative industries
Issue Date: 8-Nov-2021
Publisher: 14th annual International Conference of Education, Research and Innovation.
Abstract: This study explores the imaginaries and expectations around the creative profession from the perspective of university students. It is a qualitative exploratory case study, based on an open questionnaire answered by 273 people currently studying for a Bachelor¿s Degree in Communication or a Bachelor¿s Degree in Design at the Universitat Oberta de Catalunya (UOC). Through a thematic analysis of the data collected, in this communication we address and discuss three major issues: the beliefs, values ¿¿and perceptions of students about what creativity is; their expectations about creative work; and their knowledge and concerns about working conditions in the creative industries.
Language: English
Appears in Collections:Research papers

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