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http://hdl.handle.net/10609/137548
Title: | Conceptualización y desarrollo de la web de una consultoría enfocada al marketing sostenible |
Author: | Noguer Jiménez, Álvaro |
Tutor: | Schvarstein Liuboschetz, Sergio |
Others: | Porta-Simó, Laura |
Abstract: | Among the aspects that set today's society there are two that are gaining more and more relevance: digital presence and ecological awareness. These concepts, which might seem distant from each other or even opposing, are brought together in this project: an advisory company to modernize and digitize business models in a sustainable way. The current market model, the target audience, and the implementation of this company have been analyzed. Then, a website has been conceptualized and developed to offer these services in the most realistic way possible, proposing its execution according to what was learned in the University Master's Degree in Multimedia Applications. Likewise, performance, accessibility and positioning objectives have been set for the project, to guarantee that the developed site would be competitive in a real environment. The market analysis carried out together with the results obtained in this work shows very positive figures, which allow us to imagine a possible business development in this area. |
Keywords: | web development marketing digitalization |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Dec-2021 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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alvaronoguerTFM0122vídeo.mp4 | Presentación en vídeo del TFM | 265,66 MB | MP4 | View/Open |
alvaronoguerTFM0122accesoalservidor | Archivo para acceder directamente a la versión de servidor | 77 B | Unknown | View/Open |
alvaronoguerTFM0122presentación.key | Presentación en formato Keynote | 32,98 MB | Unknown | View/Open |
alvaronoguerTFM0122memoria.pdf | Memoria del TFM | 22,46 MB | Adobe PDF | View/Open |
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