P2P platforms as a way to making tourism an effective tool for rural development in post-Covid19 era: a research proposition

Abstract

In recent years, a revolution has disrupted the tourism industry. Various platforms, so called "collaborative" or "shared economy", also technically known as peer network or peer-to-peer (P2P), have entered the market with force and have modified both the way of traveling and the outgoing or incoming markets (Pastor & Rivera García, 2020). We refer to "collaborative tourism" when a tourist reserves his accommodation, transportation or other services related to their trip through collaborative economy platforms (Cánovas et al., 2015).