1. Repositori Institucional (O2)
  2. Recerca
  3. Ciencias sociales
  4. Economia i empresa
  5. Conference lectures
Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10609/1424
Registro completo de metadatos
Campo DC Valor Lengua/Idioma
dc.contributor.authorDaradoumis, Thanasis-
dc.contributor.authorFaulin, Javier-
dc.contributor.authorJuan, Angel A.-
dc.contributor.authorMartínez López, Francisco José-
dc.contributor.authorRodriguez-Ardura, Inma-
dc.contributor.authorXHAFA, FATOS-
dc.contributor.otherUniversitat Oberta de Catalunya. The New Economy Observatory (ONE)-
dc.date.accessioned2010-02-16T11:58:31Z-
dc.date.available2010-02-16T11:58:31Z-
dc.date.issued2008-
dc.identifier.citationDaradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.-
dc.identifier.urihttp://hdl.handle.net/10609/1424-
dc.description.abstractIn this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far.en
dc.format.mimetypeapplication/pdf-
dc.languageeng-
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/2.5/es/-
dc.subject.lcshCustomer servicesen
dc.subject.lcshEducational technologyen
dc.subject.lcshEducation, Higher -- Computer-assisted instructionen
dc.subject.lcshWeb-based instructionen
dc.subject.lcshUniversities and colleges -- Marketingen
dc.titleBroadening the CRM domain of application to higher educational (e-learning) environments-
dc.typeinfo:eu-repo/semantics/conferenceObject-
dc.audience.mediatorTheme areas::Economics and Businessen
dc.subject.lemacServeis d'atenció al clientca
dc.subject.lemacTecnologia educativaca
dc.subject.lemacInternet en l'ensenyament universitarica
dc.subject.lemacEnsenyament virtualca
dc.subject.lemacUniversitats -- Màrquetingca
dc.subject.lcshesServicios de atención al clientees
dc.subject.lcshesTecnología educativaes
dc.subject.lcshesInternet en la enseñanza universitariaes
dc.subject.lcshesEnseñanza virtuales
dc.subject.lcshesUniversidades -- Marketinges
Aparece en las colecciones: Conference lectures

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
Daradoumis_EMAC2008_Broadening.pdf45,46 kBAdobe PDFVista previa
Visualizar/Abrir
Mostrar el registro sencillo del ítem
Comparte:
Impacto: Google Scholar Microsoft Academic
Exporta:
Consulta las estadísticas

Los ítems del Repositorio están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.