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Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/1425
Title: The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Authors: Rodríguez Ardura, Inma
Martínez, F. José
Meseguer Artola, Antoni
Other: Observatory of the New Economy. ONE
Issue Date: 2008
Type: Conference lecture
Citation: RODRÍGUEZ, I.; MARTÍNEZ, F.J.; MESEGUER, A. (2008). "The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May.
Abstract: Abstract.
URI: http://hdl.handle.net/10609/1425
Appears in Collections:Conference lectures


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