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Title: Cultural events and tourist development in Catalonia (Spain)
Authors: González Reverté, Francesc
Miralbell Izard, Oriol
Keywords: Event
Issue Date: 1-Jan-2008
Type: Research paper
Citation: González, F.; Miralbell, O. (2008) "Cultural events and tourism development in Catalonia (Spain)". ATLAS Annual Conference 2008. Selling or telling? Paradoxes in Tourism, Culture and Heritage, Brighton, University of Brighton.
Abstract: From the point of view of local development cultural tourism events represent an opportunity since they are distributed homogeneously by the Catalan territory and are experiencing a vertiginous growth as a way to differentiate the existing supply. In our study a sample of 264 telephone surveys made to organizers of events in Catalonia has been compiled, with the purpose of characterizing the existing supply, thematic typologies, management models, commercialization inputs and economic impact. The results allow us to characterize events from the point of view of their tourist potential. Finally some recommendations are set out to develop future tourism policies based on events according to product differentiation, seasonality, competitiveness and creativity.
Language: eng
Appears in Collections:Conference lectures

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