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Title: Marketing education, distance learning and hypermedia : teaching 'current issues in marketing' in a virtual campus
Author: Ryan, Gerard
Valverde, Mireia
Rodríguez-Ardura, Inma  
Issue Date: 2001
Citation: Ryan, G.; Valverde, M.; Rodríguez, I. (2001). "Marketing education, distance learning and hypermedia: teaching current issues in marketing in a virtual campus". Marketing Education Review. Vol. 3 (11), p. 41-54. ISSN:1052-8008.
Abstract: This article reports on a project at the Universitat Oberta de Catalunya (UOC: The Open University of Catalonia, Barcelona) to develop an innovative package of hypermedia-based learning materials for a new course entitled 'Current Issues in Marketing'. The UOC is a distance university entirely based on a virtual campus. The learning materials project was undertaken in order to benefit from the advantages which new communication technologies offer to the teaching of marketing in distance education. The article reviews the main issues involved in incorporating new technologies in learning materials, the development of the learning materials, and their functioning within the hypermedia based virtual campus of the UOC. An empirical study is then carried out in order to evaluate the attitudes of students to the project. Finally, suggestions for improving similar projects in the future are put forward.
Language: English
URI: http://hdl.handle.net/10609/2021
ISSN: 1052-8008
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