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http://hdl.handle.net/10609/2702
Title: | El sector hotelero en China : el fenómeno "low cost" en la nueva clase urbana |
Author: | Lerin Viñas, Alvaro |
Tutor: | Rodríguez, Juan José |
Others: | Universitat Oberta de Catalunya |
Abstract: | This work is justified by the complementarity that offers, on the one hand the potential and volume of a thriving market as Chinese urban areas, where his budding maturity, as a result of the drag effect that foreign investment - very intense - has had, thus facilitating the emergence of a demand of a higher level, not primary, as the activities under leisure and tourism. On the other hand, because of a business proposal within a sector with high expectations for development such as tourism and, finally, also the choice of a kind of consumption based on the price factor, with a certain socio-economic characteristics of demand and in which the urban society of China is beginning to be reflected. Beyond the traditional role of China as a beneficial process in the production chain or volume market outputs, a new urban middle class it is being drawn, that it is being fitted in a short time in the dynamics of global consumption, based on new technologies - where low cost production process draws much of its development -. |
Keywords: | low cost Chinese urban class |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | 6-Jun-2010 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
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File | Description | Size | Format | |
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alerinTFC0610.pdf | 430,55 kB | Adobe PDF | View/Open |
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