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Title: Flujo y comportamiento del consumidor en línea: un anàlisis empírico de las experiencias de consumo de productos formativos
Author: Esteban Millat, Irene  
Director: Rodríguez Ardura, Inma
Meseguer Artola, Antoni  
Others: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Keywords: flow
virtual learning environments
structural equation modelling
Issue Date: 29-Sep-2011
Publisher: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Abstract: We propose and empirically test an integral flow model in a virtual learning environment with a consumer orientation. We aim at clarifying the ambiguities and inconsistencies existing in the literature regarding the conceptualization and operationalization of flow in general browsing and consumption contexts. The model, tested through an online questionnaire with a sample of 2,574 students, includes a new determinant of flow (personalization) and new relationships between the variables related to flow. Furthermore, two direct positive consequences of flow are proved (positive affect and learning). This research work sheds light on the processes of online browsing and, thus, on a more suitable design for virtual learning environments.
Language: Spanish
Appears in Collections:Doctoral Thesis

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