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http://hdl.handle.net/10609/39382
Title: Social media marketing strategy: concepts and steps to form connections
Author: Rodríguez Ardura, Inma
Keywords: social media
digital marketing
engagement strategy
Issue Date: 10-Dec-2014
Publisher: Oikonomics. Revista d'economia, empresa i societat
Citation: Rodríguez-Ardura, I.(2014). "Social media marketing strategy: concepts and steps to form connections". Oikonomics. Revista d'economia, empresa i societat. ISSN:2339-9546. 1.2. pág.(15-19).
Published in: 1:2
Abstract: The emergence of social media has led many companies to adopt them as marketing channels. Yet these media are novel enough that many marketers are still unsure as to how to plan an effective social media marketing strategy, actually oriented towards engaging prospects. In this article, we discuss how to shape a social media strategy. To do so, we show the key concepts and steps involved in the planning process of this type of digital marketing strategy, and how to measure their impact immediately.
Language: English
URI: http://hdl.handle.net/10609/39382
Other Identifiers: 2339-9546
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