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Title: Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2
Author: Martínez López, Francisco José
Rodríguez Ardura, Inma
Keywords: digital marketing
Issue Date: 1-Jan-2010
Publisher: International Journal of Electronic Marketing and Retailing
Citation: Martínez, F. J.; Rodríguez-Ardura, I. (2010). "Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2". International Journal of Electronic Marketing and Retailing, 4(3), p. 317-320.
Abstract: In the previous issue of IJEMR, we introduced the general framework and the main ideas justifying this special editorial project. To avoid repetition of the background themes to the current issue, the reader should consult the previous edition. Here, we present the second part of contributions selected for publication.
Language: English
URI: http://hdl.handle.net/10609/41581
ISSN: 1741-1025MIAR
Other Identifiers: 1741-1025
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