| Title: | Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1 |
| Author: | Martínez López, Francisco José Rodríguez Ardura, Inma |
| Keywords: | digital marketing e-commerce e-marketing |
| Issue Date: | 1-Jan-2010 |
| Publisher: | International Journal of Electronic Marketing and Retailing |
| Citation: | Martínez, F. J.; Rodríguez-Ardura, I. (2010). "Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1". International Journal of Electronic Marketing and Retailing, 3(3), p. 197-201. |
| Abstract: | With this special editorial project we aim to promote a key research field in the marketing of today, i.e., the evolution of the e-marketing mindset towards the new social web model. |
| Language: | English |
| URI: | http://hdl.handle.net/10609/41582 |
| ISSN: | 1741-1025MIAR |
| Other Identifiers: | 1741-1025 |
| Appears in Collections: | Articles Articles |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| MartinezLopez_IJEMR2010_Editorial1.pdf | Article published | 138.89 kB | Adobe PDF | View/Open |
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