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Title: Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1
Author: Martínez López, Francisco José
Rodríguez Ardura, Inma
Keywords: digital marketing
e-commerce
e-marketing
Issue Date: 1-Jan-2010
Publisher: International Journal of Electronic Marketing and Retailing
Citation: Martínez, F. J.; Rodríguez-Ardura, I. (2010). "Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1". International Journal of Electronic Marketing and Retailing, 3(3), p. 197-201.
Abstract: With this special editorial project we aim to promote a key research field in the marketing of today, i.e., the evolution of the e-marketing mindset towards the new social web model.
Language: English
URI: http://hdl.handle.net/10609/41582
ISSN: 1741-1025MIAR
Other Identifiers: 1741-1025
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