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Title: Conceptualització, proposta tècnica, prototipatge i estratègia de màrqueting pel llançament d'un portal web d'escalada i alpinisme a Catalunya
Author: Villar Martínez, Jaume
Director: Schvarstein Liuboschetz, Sergio
Others: Universitat Oberta de Catalunya
Keywords: web applications
responsive web design
Issue Date: 2-Jul-2015
Publisher: Universitat Oberta de Catalunya
Abstract: This master's thesis describes the definition of a web portal aimed at the climbing and alpinism community in Catalonia which includes dissemination, consulting and reference content. Through the performance and analysis of a poll targeted at mountain lovers I have identified the main available research, consumption and divulgation tools. Based on the user behavior studied, I conceptualize the technical solution which consists of a new web page, with responsive design, that will serve a very specific target: climbing and alpinism practitioners in Catalonia.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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jvillarmarTFM0715memòria.pdfMemòria del TFM6.4 MBAdobe PDFView/Open
jvillarmarTFM0715presentació.pdfPresentació del TFM311.63 kBAdobe PDFView/Open

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