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Title: Creació d'identitat corporativa i desenvolupament gràfic
Author: Giménez Sánchez, Pedro
Director: Báscones Navarro, Pere
Tutor: Vila Òdena, Irma  
Others: Universitat Oberta de Catalunya
Keywords: brand management
corporate identity
Issue Date: 6-Jan-2016
Publisher: Universitat Oberta de Catalunya
Abstract: We can define the present final grade work as a creation of a new brand (corporate identity) we rely on the briefing that we define about the new company, this briefing place the company in tis competitive environment. In addition we try to differentiate and positioning efficiently the brand.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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