Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/45782
Title: | Plan estratégico RRSS Movifone S.L. |
Author: | García Cervigón, Carlos |
Tutor: | Martínez Fontes, Xavier |
Others: | Universitat Oberta de Catalunya |
Abstract: | This paper shows the case of a telecommunications company that needs a social networks strategy plan to the achievement of its business plan specific objectives. The result will be a social networks management strategy plan with an as-is situation analysis, the social networks specific objectives definition, the KPIs for the real time strategy plan tracking, and the action plan. Finally, it will be proposed a social network dashboard and a social network monitoring and analytics tools review. |
Keywords: | social networks KPI marketing strategy |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jan-2016 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Bachelor thesis, research projects, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
cgarciacervTFG0116memoria.pdf | Memoria del TFG (incluye anexos plan estratégico y CMI) | 1,02 MB | Adobe PDF | View/Open |
Share:
This item is licensed under a Creative Commons License