Title: | Competitive intelligence theoretical framework and practices: The case of Spanish universities |
Author: | Garcia Alsina, Montserrat  Cobarsí Morales, Josep  Ortoll Espinet, Eva  |
Keywords: | Competitive intelligence Strategic planning Higher education sector Economical intelligence Environmental scanning |
Issue Date: | 2015 |
Publisher: | Emerald Group Publishing Limited |
Abstract: | The purpose of this paper is to summarise previous studies to develop a theoretical
framework useful to describe and classify competitive intelligence (CI) practices. It is applied to study CI practices developed by Spanish universities, comparing usual practices with those developed during the process of adaptation of degrees to the European Higher Education Area (EHEA), with strong challenges. |
Description: | Peer-reviewed |
Language: | English |
URI: | http://hdl.handle.net/10609/46481 |
ISSN: | 2050-3806MIAR
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Appears in Collections: | Articles Articles
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