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http://hdl.handle.net/10609/46481
| Title: | Competitive intelligence theoretical framework and practices: The case of Spanish universities |
| Author: | Garcia Alsina, Montserrat  Cobarsí-Morales, Josep Ortoll Espinet, Eva |
| Abstract: | The purpose of this paper is to summarise previous studies to develop a theoretical framework useful to describe and classify competitive intelligence (CI) practices. It is applied to study CI practices developed by Spanish universities, comparing usual practices with those developed during the process of adaptation of degrees to the European Higher Education Area (EHEA), with strong challenges. |
| Keywords: | Competitive intelligence Strategic planning Higher education sector Economical intelligence Environmental scanning |
| Document type: | info:eu-repo/semantics/article |
| Issue Date: | 2015 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Articles Articles cientÍfics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Garcia_et_al_2016.pdf | 349,13 kB | Adobe PDF |  View/Open |
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