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Title: Plan de comunicación de Liberbank
Author: Castillo Serna, Jorge
Director: Segura Virella, Gemma
Others: Universitat Oberta de Catalunya
Keywords: communication planning
Issue Date: 26-Oct-2015
Publisher: Universitat Oberta de Catalunya
Abstract: This communication plan has been developed to respond to the need to structure, in a rational and efficient way, the communication of the banking entity Liberbank. The plan comes in the wake of the need to create a new brand, resulting from the merger of four savings banks (Cajastur, Caja Cantabria and Caja Extremadura CCM).
Language: Spanish
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Appears in Collections:ExpoTFG

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