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http://hdl.handle.net/10609/48341
Title: Plan de comunicación de Liberbank
Author: Castillo Serna, Jorge
Director: Segura Virella, Gemma
Others: Universitat Oberta de Catalunya
Keywords: communication planning
Liberbank
Issue Date: 26-Oct-2015
Publisher: Universitat Oberta de Catalunya
Abstract: This communication plan has been developed to respond to the need to structure, in a rational and efficient way, the communication of the banking entity Liberbank. The plan comes in the wake of the need to create a new brand, resulting from the merger of four savings banks (Cajastur, Caja Cantabria and Caja Extremadura CCM).
Language: Spanish
URI: http://hdl.handle.net/10609/48341
Other Identifiers: http://blogs1.uoc.es/expotfg/tfg/plan-de-comunicacion-de-liberbank
Appears in Collections:ExpoTFG

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