Please use this identifier to cite or link to this item:
Title: ¿Cómo explotan las televisiones las nuevas ventanas de distribución de contenido digital? Un estudio comparativo de tres modelos :, Atresplayer y Movistar+ Yomvi
Author: Gómez Bizcocho, Raúl
Director: Guaus Termens, Enrique
Tutor: García Solórzano, David  
Others: Universitat Oberta de Catalunya
Keywords: online television
Issue Date: 29-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: This research analyzes how Spanish TV companies are developing their strategies to exploit new digital content delivery platforms. More specifically, the study examines three models: (sort of public TV), Atresplayer (sort of private TV) and Movistar+ Yomvi (sort of pay TV). These models play a relevant role in the digital transformation in Spain. In addition, they are the platforms that have grown most in recent years in Spain. Therefore, this research tries to define the strengths of these models, their distribution strategies and their organization and management systems. Thus we can build a optimum management model which can be used as a standard for all TV companies in Spain.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

Files in This Item:
File Description SizeFormat 
gomezbizcochoTFM0716memòria.pdfMemoria del TFM2.67 MBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons