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http://hdl.handle.net/10609/53664
Title: Identitat corporativa per a un club esportiu
Author: Zarzuela Puerta, Carlos
Director: Serrano Regol, Iván
Tutor: Vilà Òdena, Irma
Others: Universitat Oberta de Catalunya
Keywords: branding
graphic identity
corporate identity
Issue Date: 20-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: Creating a corporate identity graphics for an athletics club from a base. From the main color, name and logo of the team, you create rules to unify all the graphic content of the club and create new ones under these criteria. To establish rules graphics, creates an information briefing with the club and set a manual graphic identity document that acts as a regulator of graphic club. Redesigned website under the rules of usability and user-centered design, and creates a second site for a sporting event in the club to keep the characteristics of the corporate website.
Language: Catalan
URI: http://hdl.handle.net/10609/53664
Appears in Collections:Bachelor thesis, research projects, etc.

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File Description SizeFormat 
czarzuelaTFG0616memòria.pdfMemòria del TFG3.06 MBAdobe PDFView/Open
czarzuelaTFG0616briefing.pdfBriefing351.29 kBAdobe PDFView/Open
czarzuelaTFG0616manualidentitat.pdfManual d'identitat1.6 MBAdobe PDFView/Open

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