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http://hdl.handle.net/10609/54741
Title: Narrativa transmedia y edición. Posibilidades estéticas y comerciales
Author: Montero Cué, Lola
Director: Iribarren i Donadeu, Teresa
Others: Universitat Oberta de Catalunya
Keywords: transmedia storytelling
publishing industry
convergence
Web 2.0
intertextuality
Issue Date: 13-Jul-2016
Publisher: Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Abstract: The main aim of this article is to explore how the Spanish publishing industry can leverage the opportunities offered by transmedia storytelling and both productively and collaboratively face up to the competition from other cultural industries in the age of convergence.
Language: Spanish
URI: http://hdl.handle.net/10609/54741
Appears in Collections:Bachelor thesis, research projects, etc.

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