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Title: Comunicació global en la gestió patrimonial de la Llotja de Mercaders de València
Author: Muñoz Soriano, Sergio
Director: Solanas García, Isabel
Others: Universitat Oberta de Catalunya
Keywords: cultural property
cultural heritage
global communication
wealth management
communication plan
Issue Date: 21-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: The main idea on which to build the speech will build on the strength that transmits the fact of having in the city of Valencia, for over five hundred years ago, a cultural object is a National Artistic Monument and World Heritage Site. This fact, unknown to many of the citizens of the same Valencian community, must be what awaken and lead into the building, because they are the same neighbors who should be the most valuable promoters.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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