Bachelor or master thesis selected as an example by the PRA
Abstract:
The cultural difference between Spain and China is almost enormous. It is not just language, but the social behaviour of Spanish and Chinese are extremely different. When we focus on the business world, we can see that business culture also suffers from these differences, which, if you do not know how to solve them can lead to failed negotiations. This paper aims to provide an initial overview (if somewhat superficial) of Chinese business culture in order to facilitate a trading rapprochement between both countries.