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Title: La importància dels aspectes culturals en les relacions empresarials a la Xina : implicacions per a les empreses espanyoles
Author: Fibla Rodriguez, Elia
Tutor: Cubeiro Rodríguez, Dídac
Ruiz Rodríguez, Juan José
Keywords: China
cultural aspects
Issue Date: 20-Jun-2009
Publisher: Universitat Oberta de Catalunya
Is referenced by: Bachelor or master thesis selected as an example by the PRA
Abstract: The cultural difference between Spain and China is almost enormous. It is not just language, but the social behaviour of Spanish and Chinese are extremely different. When we focus on the business world, we can see that business culture also suffers from these differences, which, if you do not know how to solve them can lead to failed negotiations. This paper aims to provide an initial overview (if somewhat superficial) of Chinese business culture in order to facilitate a trading rapprochement between both countries.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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