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http://hdl.handle.net/10609/60107
Title: Creación de la nueva identidad visual corporativa de Montilla-Moriles
Author: Olariaga Lejarcegui, Arkaitz
Director: Serrano Regol, Iván
Tutor: Vila Òdena, Irma  
Others: Universitat Oberta de Catalunya
Keywords: wine
corporate image
designation of origin
brand
Issue Date: 30-Jan-2017
Publisher: Universitat Oberta de Catalunya
Abstract: This work addresses the creation of a new corporate visual identity for the Spanish Montilla-Moriles denomination of wine origin. This work aims to cover several aspects in the creation of this identity, such as the development of a new logo, accompanied by a manual of corporate visual identity and culminating in the redesign of its website. After a previous study and the subsequent elaboration of a creative brief, a new logo will be created that will be the basis to start working on the visual identity manual. This manual defines the identity of the brand and explains how it should be used, both internally and externally. After the creation of the manual, a redesign of the website will be made, which will be visible in the domain www.montillamorileswine.com applying the new graphic elements, in order to modernize the image of the brand.
Language: Spanish
URI: http://hdl.handle.net/10609/60107
Appears in Collections:Bachelor thesis, research projects, etc.

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PAC_FINAL_prj_OlariagaLejarcegui_Arkaitz.zipTrabajo de fin de grado87.75 MBZIPView/Open
aolariaga0117memoria.pdfmemòria1.59 MBAdobe PDFView/Open
aolariaga0117TFMpresentació_ppt.pdfpresentació_ppt778.79 kBAdobe PDFView/Open
aolariaga0117TFMbrief.pdfbrief creativo368.84 kBAdobe PDFView/Open

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