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http://hdl.handle.net/10609/61545
Title: Estrategia para hoteles independientes en Barcelona
Author: Blesa Crucefix, Pedro Luis
Director: Ferreras García, Raquel
Others: Universitat Oberta de Catalunya
Keywords: hotel strategy
Barcelona hotels
hotels future
Issue Date: 20-Jan-2017
Publisher: Universitat Oberta de Catalunya
Abstract: The purpose of this investigation has been to analyse the current role of the independent hotels within the accommodation field in Barcelona. As they must compete against the continues growth of big hotel groups, as well as new emerging models such as touristic apartment rentals, that are having certain attractive within the new markets consumer trends. The Catalan capital is one of Europe¿s most visited cities, attracting each year a great number of international tourists, characteristics that make it an interesting place for this research, that may be applicable in the future to other big cities.
Language: Spanish
URI: http://hdl.handle.net/10609/61545
Appears in Collections:Bachelor thesis, research projects, etc.

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