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Title: El nou periodisme integrat i multiplataforma : el cas del diari Ara
Author: Parreño Rabadán, Mònica
Director: Roig Telo, Antoni
Others: Universitat Oberta de Catalunya
Keywords: periodisme integrat;convergència mediàtica;news media;cultura participativa;narratives trasmediàtiques;teoria institucional;periodismo integrado;convergencia mediática;nous mitjans;nuevos medios;cultura participativa;interactive culture;narrativas transmediáticas;transmediatic narratives;teoría institucional;institutional theory;integrated journalism;mediatic convergence
Issue Date: Oct-2011
Publisher: Universitat Oberta de Catalunya
Abstract: We propose a specific case study: the Ara newspaper, which has recently appeared in Catalonia, the first one in this market with integrated cross-platform format and editorial office. The work begins a few months before launching the newspaper, hence the study analyses the pattern of creating expectations and the use of different ways of promotion in social networks.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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