Title: | El nou periodisme integrat i multiplataforma : el cas del diari Ara |
Author: | Parreño Rabadán, Mònica |
Tutor: | Roig Telo, Antoni  |
Others: | Universitat Oberta de Catalunya |
Keywords: | news media interactive culture transmediatic narratives institutional theory integrated journalism mediatic convergence |
Issue Date: | Oct-2011 |
Publisher: | Universitat Oberta de Catalunya |
Abstract: | We propose a specific case study: the Ara newspaper, which has recently appeared in Catalonia, the first one in this market with integrated cross-platform format and editorial office. The work begins a few months before launching the newspaper, hence the study analyses the pattern of creating expectations and the use of different ways of promotion in social networks. |
Language: | Catalan |
URI: | http://hdl.handle.net/10609/6461 |
Appears in Collections: | Bachelor thesis, research projects, etc.
|