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Title: Les marques que fan belles a les dones. Tractament de la bellesa en la comunicació publicitària de les marques de cosmètica femenina. El cas Dove i el trencament d'estereotips femenins.
Author: Jiménez Silva, Elisabet
Director: Solanas García, Isabel
Tutor: Creus, Amalia Susana
Others: Universitat Oberta de Catalunya
Keywords: advertising and stereotypes
brands and beauty
women stereotypes
Issue Date: Jun-2017
Publisher: Universitat Oberta de Catalunya
Abstract: Brands that make beautiful women. Treatment of beauty in advertising about cosmetics female brands. The Dove case breaking female stereotypes. The communication model of some leading brands in the field of beauty for women is changing. This work has as main objective to know how some brands have broken the traditional schemes and codes in their communication with the consumer, separating some stereotypes that are now obsolete in front of a current female model, fighter and independent in their beliefs.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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