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http://hdl.handle.net/10609/66345
Title: | Les marques que fan belles a les dones. Tractament de la bellesa en la comunicació publicitària de les marques de cosmètica femenina. El cas Dove i el trencament d'estereotips femenins. |
Author: | Jiménez Silva, Elisabet |
Tutor: | Solanas García, Isabel |
Others: | Universitat Oberta de Catalunya Creus, Amalia Susana |
Abstract: | Brands that make beautiful women. Treatment of beauty in advertising about cosmetics female brands. The Dove case breaking female stereotypes. The communication model of some leading brands in the field of beauty for women is changing. This work has as main objective to know how some brands have broken the traditional schemes and codes in their communication with the consumer, separating some stereotypes that are now obsolete in front of a current female model, fighter and independent in their beliefs. |
Keywords: | advertising and stereotypes brands and beauty women stereotypes gender studies |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2017 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de estudios de género Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
File | Description | Size | Format | |
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elijisilvaTFG0617memòria.pdf | Memòria de TFG | 4,02 MB | Adobe PDF | View/Open |
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