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Title: La Innovació en el Sector Assegurador
Author: Familiar Xaudaró, Luis
Tutor: Pere Losantos
Keywords: Innovation,Insurance, TIC, Internet, social Networks
Issue Date: 27-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: The society is undergoing a change to communicate between them, and this change derives to a digital transformation of the society. The insurance companies are conscious on this fact and try to adapt quickly to give answer to that society demand, these trends in insurance company suggest a change in order to provide different channels in a fast way, providing different devices for communicate with the Company. Nowadays¿ consumer are constantly evolving since the rise of internet access and mobile devices to modify their habits, for this reason the insurance companies are constantly evolving. The Internet influences will modify the way customers to communicate. For give an answer to this demand, the insurance companies have to implant a multichannel strategy, have to be oriented to his customers or Stakeholders tries to adapt itself quickly the customers demand.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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