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Title: La Innovació en el sector assegurador
Author: Familiar Xaudaró, Luis
Tutor: Losantos Viñolas, Pere
Others: Universitat Oberta de Catalunya
Keywords: insurance
social networks
Issue Date: 27-Jun-2016
Publisher: Universitat Oberta de Catalunya
Abstract: The society is undergoing a change to communicate between them, and this change derives to a digital transformation of the society. The insurance companies are conscious on this fact and try to adapt quickly to give answer to that society demand, these trends in insurance company suggest a change in order to provide different channels in a fast way, providing different devices for communicate with the Company. The evolution of insurance companies to a new model concept and the transformation of the traditional model in digital model, this begins to offer answers to these new requirements and will provide positive results for the company to be more efficient, develop their strategy in an internal transformation focused in digitalization and integration Technology knowledge and information
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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