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Title: The future of television : advertising, technology and the pursuit of audiences
Authors: Gluck, Marissa
Roca Sales, Meritxell
Keywords: television
Issue Date: Sep-2008
Publisher: University of Southern California
Type: External research report
Citation: Roca, M.; Gluck, M.(2008). The future of television: advertising, technology and the pursuit of audiences. Los Angeles: University of Southern California.
Abstract: Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation.
Language: eng
Appears in Collections:Research papers

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