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Please use this identifier to cite or link to this item: http://hdl.handle.net/10609/6801
Title: The future of television : advertising, technology and the pursuit of audiences
Autor: Gluck, Marissa
Roca Sales, Meritxell
Keywords: television
advertising
technology
media
Issue Date: Sep-2008
Editorial: University of Southern California
Type: External research report
Citación: Roca, M.; Gluck, M.(2008). The future of television: advertising, technology and the pursuit of audiences. Los Angeles: University of Southern California.
Abstract: Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation.
Language: eng
URI: http://hdl.handle.net/10609/6801
Appears in Collections:Research papers


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