Please use this identifier to cite or link to this item:

http://hdl.handle.net/10609/6801
Title: The future of television : advertising, technology and the pursuit of audiences
Author: Gluck, Marissa
Roca Sales, Meritxell
Keywords: television;advertising;technology;media
Issue Date: Sep-2008
Publisher: University of Southern California
Citation: Roca, M.; Gluck, M.(2008). The future of television: advertising, technology and the pursuit of audiences. Los Angeles: University of Southern California.
Abstract: Broadcast television is in crisis. New technologies and devices have fragmented TV audiences into smaller segments. In this report, Marissa Gluck and Meritxell Roca Sales examine the media explosion that has fueled this fragmentation.
Language: English
URI: http://hdl.handle.net/10609/6801
Appears in Collections:Research papers

Share:
Export:
Files in This Item:
File Description SizeFormat 
FutureofTV.pdfInforme de recerca - University of Southern California1.36 MBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons