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http://hdl.handle.net/10609/70676
Title: Social media and tourism: Case study in Catalonia
Author: Fondevila Gascón, Joan Francesc
Mir Bernal, Pedro
Muñoz González, Mònica
Berbel Giménez, Gaspar
Keywords: hotels
business
social media
tourism
communication
marketing
Issue Date: Oct-2016
Publisher: Revista Científica Hermes
Citation: Fondevila Gascón, J.F., Mir-Bernal, P., Muñoz, M. & Berbel, G. (2016). "Social media and tourism: Case study in Catalonia". Revista Científica Hermes, 16, pp. 115-131. ISSN 2175-0556. doi: 10.21710/rch.v16i0.267
Abstract: In this article we study the social media use by business tourists coming to Barcelona (Catalonia). The methodology used is a quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective. We devise a quantitative questionnaire. The multiple choices are an instrument for obtaining data and it is used to gather the information needed: facts, opinions, trends. Data collection was carried out for 4 months in 2015 with a final sample of 494 participants. We conclude that Facebook, Twitter, Instagram and Foursquare are the social media more used by young people and gender does not influence their use. However, the degree of use of Google+, LinkedIn, TripAdvisor and Booking have no significant relationship, taking into account such variables as age and gender.
Language: English
URI: http://hdl.handle.net/10609/70676
ISSN: 2175-0556MIAR
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