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http://hdl.handle.net/10609/74049
Title: Harry Potter y el secreto de su éxito
Author: Comanges Rodríguez, Claudia
Tutor: Pagès Parra, Ruth
Others: Universitat Oberta de Catalunya
Keywords: online communities
marketing
Harry Potter
public relations
literary phenomenons
Issue Date: 14-Jan-2018
Publisher: Universitat Oberta de Catalunya
Abstract: Harry Potter and the secret of it's success aims to make a study on the factors that influenced the climb to the success of the Harry Potter phenomenon. On one hand, it includes an analysis of both marketing and public relations techniques, as well as the importance and connection of merchandising with followers; on the other, also the fan phenomenon, how Harry Potter has influenced people's lives, how the Harry Potter product is alive and valid today, how the Harry Potter experience can be lived and what products we can expect of the brand in the future.
Language: Spanish
URI: http://hdl.handle.net/10609/74049
Appears in Collections:Bachelor thesis, research projects, etc.

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