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http://hdl.handle.net/10609/74887
Title: La inteligencia estratégica en el sector alimentario: el caso de la cooperativa de supermercados Consum
Author: García Mateu, Almudena
Director: Sanz Martos, Sandra  
Others: Universitat Oberta de Catalunya
Keywords: strategic intelligence
business model
competitiveness
technology watch
Issue Date: Jan-2018
Publisher: Universitat Oberta de Catalunya
Abstract: In this work, a case study has been exposed that explains how a chain of Valencian supermarkets has decided to implement innovation, as part of the business strategy, to respond to changes and demands of the market and customers. A demand based on products to consume on the street, to help us take care of our body and at the same time be economical and comfortable to wear.
Language: Spanish
URI: http://hdl.handle.net/10609/74887
Appears in Collections:Bachelor thesis, research projects, etc.

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