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Title: Creación del departamento de protocolo en una universidad colombiana
Author: Olivares Parada, Paola
Tutor: Panizo Alonso, Julio
Others: Universitat Oberta de Catalunya
Keywords: public relations
corporate identity
institutional communication
Issue Date: Jan-2018
Publisher: Universitat Oberta de Catalunya
Abstract: The main purpose is to design a department of University protocol that orients each one of the acts, ceremonies and other events that are carried out continuously in the UFPS, by structuring the functions of the same, the definition of the acts, ceremonies and other event and the definition of the university protocol that guides them. All the above, sustained from the perspective of different expert authors in the area, who associate the term protocol with public relations and the projection (internal and external) of an institutional image and a corporate reputation that is consistent with the identity of the college.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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