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Title: Popularization through press advertisements: mobile telephony in Spain (1994-1999)
Author: Fernández Ardèvol, Mireia
Ferran Boleda, Jordi
Others: Universitat Oberta de Catalunya (UOC)
Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Universitat Autònoma de Barcelona
Keywords: science communication
popularization of science and technology
Issue Date: 20-Jul-2017
Publisher: Journal of Science Communication
Citation: Fernández-Ardèvol, M. & Ferran Boleda, J. (2017). Popularization through press advertisements: mobile telephony in Spain (1994-1999). Journal of Science Communication, 16(3), A11. doi: 10.22323/2.16030211
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Abstract: This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology-modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.
Language: English
ISSN: 1824-2049MIAR
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