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dc.contributor.authorFernández Ardèvol, Mireia-
dc.contributor.authorFerran Boleda, Jordi-
dc.contributor.otherUniversitat Oberta de Catalunya (UOC)-
dc.contributor.otherUniversitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)-
dc.contributor.otherUniversitat Autònoma de Barcelona-
dc.identifier.citationFernández-Ardèvol, M. & Ferran Boleda, J. (2017). Popularization through press advertisements: mobile telephony in Spain (1994-1999). Journal of Science Communication, 16(3), A11. doi: 10.22323/2.16030211-
dc.description.abstractThis paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper -La Vanguardia- between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology-modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.en
dc.publisherJournal of Science Communication-
dc.relation.ispartofJournal of Science Communication, 2017, 16(3)-
dc.rightsCC BY-NC-ND-
dc.subjectscience communicationen
dc.subjectpopularization of science and technologyen
dc.subjectcomunicació científicaca
dc.subjectcomunicación científicaes
dc.subjectdivulgació de la ciència i la tecnologiaca
dc.subjectdivulgación de la ciencia y la tecnologíaes
dc.subject.lcshScience newsen
dc.titlePopularization through press advertisements: mobile telephony in Spain (1994-1999)-
dc.audience.mediatorTheme areas::Computer Science, Technology and Multimediaen
dc.subject.lemacDivulgació científicaca
dc.subject.lcshesDivulgación científicaes
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