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http://hdl.handle.net/10609/81517
Title: Present i futur dels sistemes de mesura d'audiències de la televisió digital terrestre
Author: Reig Sole, Roger
Director: Morera Vidal, Francesc
Tutor: Vila Òdena, Irma  
Others: Universitat Oberta de Catalunya
Keywords: ultrasounds
mobile applications
audiences
television
DDT
Issue Date: 18-Jun-2018
Publisher: Universitat Oberta de Catalunya
Abstract: This work focuses on the analysis of the current methods of audience measurement, regarding the field of the broadcasts of digital terrestrial television, exploring the limitations of the system and showing how little it has adapted to the contemporary digital and global scene. Therefore, it performs a study of the system taking into account the main actors involved, the ecosystem where the current TV broadcasts coexist, and describes the related processes and languages. Besides, having as a theoretical and contextual frame of reference the new mobile technologies which are democratised and at hand to the majority of the population, this study proposes a model of measurement that is more reliable and adapted to the current technologies.
Language: Catalan
URI: http://hdl.handle.net/10609/81517
Appears in Collections:Bachelor thesis, research projects, etc.

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rutxeTFG0618memòria.pdfMemoria del TFG3.21 MBAdobe PDFView/Open
rutxeTFG0618Wireframes.pdfWireframes556.78 kBAdobe PDFView/Open
rutxeTFG0618Descripció del sistema.pdfDescripció del sistema482.26 kBAdobe PDFView/Open
rutxeTFG0618Arquitectura del sistema.pdfArquitectura del sistema258.34 kBAdobe PDFView/Open

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