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Title: Pla de comunicació de l'Arcos, centre mèdic integral
Author: Bacarisas Augé, Marta
Tutor: Carmaniu Mainadé, Xavier
Others: Universitat Oberta de Catalunya
Keywords: corporate communication
health communication
Issue Date: Apr-2018
Publisher: Universitat Oberta de Catalunya
Abstract: This project focuses on the preparation of a communication plan for an SME in the health sector, Arcos Integral Medical Centre. The Communication Plan of this medical center is a proposal of a strategic plan to gain visibility and to reinforce the support of its publics. In this way, Arcos Integral Medical Centre will achieve a differentiation from the competition and may increase its reputation and recognition by its patients. In short, the completion of this communication plan seeks to demonstrate the importance of communication in any type of organization, as well as helping Arcos Integral Medical Centreto achieve a differentiation before its competition.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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