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Title: Identidad visual, diseño web y de app de una pastelería creativa
Author: Ciudad Moreno, Maria Jesús
Director: Vila Òdena, Irma  
Tutor: Serrano Regol, Iván
Keywords: visual identity
web applications
mobile applications
Issue Date: 18-Jun-2018
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The Final Degree Project consists of the creation of the elements corresponding to the graphic design of a new company named Kawcake to position it in the market and on the Internet. Kawcake is a kawaii-style creative pastry, a Japanese concept associated with adorable characters. These concepts are explained to understand the idea of the project. Once the brand name is assigned, the elements of the visual identity are designed, such as the logo and the corporate identity manual. Finally, the characteristics of the pastry and its customers are analyzed to design the web and the app through user-centered design to meet their needs.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

Files in This Item:
File Description SizeFormat 
mariyamiTFG0618evaluación_usabilidad.pdfTests de usabilidad388.72 kBAdobe PDFView/Open
mariyamiTFG0618web_Lo-Fi.pdfPrototipos Lo-Fi de la web552.44 kBAdobe PDFView/Open
mariyamiTFG0618web_Hi-Fi.pdfPrototipos Hi-Fi de la web34.94 MBAdobe PDFView/Open
mariyamiTFG0618web_Lo-Fi_movil.pdfPrototipos Lo-Fi de la web para móvil420.6 kBAdobe PDFView/Open
mariyamiTFG0618web_Hi-Fi_movil.pdfPrototipos Hi-Fi de la web para móvil20.18 MBAdobe PDFView/Open
mariyamiTFG0618app_Lo-Fi.pdfPrototipos Lo-Fi de la app621.81 kBAdobe PDFView/Open
mariyamiTFG0618app_Hi-Fi.pdfPrototipos Hi-Fi de la app6.81 MBAdobe PDFView/Open
mariyamiTFG0618memoria.pdfMemoria del TFG6.12 MBAdobe PDFView/Open
mariyamiTFG0618presentación.pdfPresentación del TFG607.81 kBAdobe PDFView/Open
mariyamiTFG0618manualidentidad.pdfManual de identidad corporativa del TFG2.82 MBAdobe PDFView/Open

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